What font does Nike use?

Nike's signature typeface is Futura, used for the Just Do It tagline and most campaign work since the 1980s. The brand also uses Trade Gothic for editorial, and Nike TG (a custom Trade Gothic variant) for in-product type.

Quick answer

Futura

Commercial license required

A geometric sans-serif from the Bauhaus era. Nike adopted Futura Extra Bold Condensed for Just Do It in 1988, and the typeface has anchored the brand's identity ever since.

Designer: Paul Renner
Released: 1927
Where Nike uses it: Brand · Headlines · Logo
License: Commercial license required from Linotype/Monotype, Bitstream, or other foundries selling the Renner original.

CSS to use Futura

font-family: Futura, system-ui, -apple-system, Segoe UI, Roboto, sans-serif;

Get Futura

Free or accessible alternatives

Century GothicAvenirSpartanSofia Pro

Trade Gothic

Commercial license required

A workhorse condensed sans Nike uses for editorial layouts, product copy, and supporting marketing pieces.

Designer: Jackson Burke
Released: 1948
Where Nike uses it: Headlines · Body copy
License: Commercial license required from Linotype/Monotype.

CSS to use Trade Gothic

font-family: 'Trade Gothic', system-ui, -apple-system, Segoe UI, Roboto, sans-serif;

Free or accessible alternatives

OswaldBarlow CondensedBebas Neue

Background

The Swoosh logotype is custom-drawn lettering, not type — but the rest of Nike's communication design rides on Futura. Nike Inc. periodically commissions custom variants for product UI (Nike TG, Nike Brutal Type).

What we found in the live CSS on nike.com

Primary font

Helvetica Now Text

Total weights

@font-face

Source

Mixed

Helvetica Now Text

Custom web font

The quick brown fox jumps over the lazy dog

Weights loaded (1)

400Typography sets the voice of a brand

CSS to use Helvetica Now Text

font-family: 'Helvetica Now Text', Georgia, 'Times New Roman', serif;

@font-face source

woff2https://www.nike.com/static/ncss/5.0/dotcom/fonts/HelveticaNowText.woff2

Get this font

Helvetica

Commercial

Linotype / Monotype

Sold by Monotype.

Get Helvetica from Linotype / Monotype

Free alternatives if you can't license Helvetica Now Text

InterGoogle Fonts

Better screen rendering with the same neutral character.

Open

ManropeGoogle Fonts

Softer, more contemporary feel.

Open

Work SansGoogle Fonts

Free open grotesque close to Helvetica's proportions.

Open

Used by 26 selectors on the page

nike-glyphs

Custom web font

The quick brown fox jumps over the lazy dog

Weights loaded (1)

400Typography sets the voice of a brand

CSS to use nike-glyphs

font-family: nike-glyphs, system-ui, -apple-system, Segoe UI, Roboto, sans-serif;

@font-face source

eothttps://www.nike.com/assets/ncss/glyphs/2.6/fonts/nike-glyphs.eot

Get this font

nike-glyphs

Commercial

Looks like a custom or commercial web font. Try MyFonts for licensing.

Search for nike-glyphs

Free alternatives if you can't license nike-glyphs

InterGoogle Fonts

Safe, neutral free sans-serif that works in nearly any layout.

Open

ManropeGoogle Fonts

Slightly warmer humanist alternative.

Open

DM SansGoogle Fonts

Cleaner geometric sibling.

Open

Used by 3 selectors on the page

Helvetica Now Text Medium

Custom web font

The quick brown fox jumps over the lazy dog

Weights loaded (1)

400Typography sets the voice of a brand

CSS to use Helvetica Now Text Medium

font-family: 'Helvetica Now Text Medium', Georgia, 'Times New Roman', serif;

@font-face source

woff2https://www.nike.com/static/ncss/5.0/dotcom/fonts/HelveticaNowTextMedium.woff2

Get this font

Helvetica

Commercial

Linotype / Monotype

Sold by Monotype.

Get Helvetica from Linotype / Monotype

Free alternatives if you can't license Helvetica Now Text Medium

InterGoogle Fonts

Better screen rendering with the same neutral character.

Open

ManropeGoogle Fonts

Softer, more contemporary feel.

Open

Work SansGoogle Fonts

Free open grotesque close to Helvetica's proportions.

Open

Used by 2 selectors on the page

Nike Futura ND

Custom web font

The quick brown fox jumps over the lazy dog

Weights loaded (1)

400Typography sets the voice of a brand

CSS to use Nike Futura ND

font-family: 'Nike Futura ND', Georgia, 'Times New Roman', serif;

@font-face source

woff2https://www.nike.com/static/ncss/5.0/dotcom/fonts/Nike-Futura-ot-300.woff2

Get this font

Nike Futura ND

Commercial

Looks like a custom or commercial web font. Try MyFonts for licensing.

Search for Nike Futura ND

Free alternatives if you can't license Nike Futura ND

LoraGoogle Fonts

Workhorse free serif with great screen rendering.

Open

Source Serif 4Google Fonts

Cleaner contemporary alternative.

Open

MerriweatherGoogle Fonts

Heavier sibling for editorial body copy.

Open

Used by 1 selector on the page

Helvetica Now Display Medium

Custom web font

The quick brown fox jumps over the lazy dog

Weights loaded (1)

400Typography sets the voice of a brand

CSS to use Helvetica Now Display Medium

font-family: 'Helvetica Now Display Medium', system-ui, -apple-system, Segoe UI, Roboto, sans-serif;

@font-face source

woff2https://www.nike.com/static/ncss/5.0/dotcom/fonts/HelveticaNowDisplayMedium.woff2

Get this font

Helvetica

Commercial

Linotype / Monotype

Sold by Monotype.

Get Helvetica from Linotype / Monotype

Free alternatives if you can't license Helvetica Now Display Medium

InterGoogle Fonts

Better screen rendering with the same neutral character.

Open

ManropeGoogle Fonts

Softer, more contemporary feel.

Open

Work SansGoogle Fonts

Free open grotesque close to Helvetica's proportions.

Open

Used by 0 selectors on the page

Nike Futura

Custom web font

The quick brown fox jumps over the lazy dog

Weights loaded (1)

400Typography sets the voice of a brand

CSS to use Nike Futura

font-family: 'Nike Futura', system-ui, -apple-system, Segoe UI, Roboto, sans-serif;

@font-face source

woff2https://www.nike.com/static/ncss/5.0/dotcom/fonts/Nike-Futura.woff2

Get this font

Nike Futura

Commercial

Looks like a custom or commercial web font. Try MyFonts for licensing.

Search for Nike Futura

Free alternatives if you can't license Nike Futura

InterGoogle Fonts

Safe, neutral free sans-serif that works in nearly any layout.

Open

ManropeGoogle Fonts

Slightly warmer humanist alternative.

Open

DM SansGoogle Fonts

Cleaner geometric sibling.

Open

Used by 0 selectors on the page

Nike TG

Custom web font

The quick brown fox jumps over the lazy dog

Weights loaded (1)

400Typography sets the voice of a brand

CSS to use Nike TG

font-family: 'Nike TG', system-ui, -apple-system, Segoe UI, Roboto, sans-serif;

@font-face source

woff2https://www.nike.com/static/ncss/5.0/dotcom/fonts/Nike-TG.woff2

Get this font

Nike TG

Commercial

Looks like a custom or commercial web font. Try MyFonts for licensing.

Search for Nike TG

Free alternatives if you can't license Nike TG

InterGoogle Fonts

Safe, neutral free sans-serif that works in nearly any layout.

Open

ManropeGoogle Fonts

Slightly warmer humanist alternative.

Open

DM SansGoogle Fonts

Cleaner geometric sibling.

Open

Used by 0 selectors on the page

Palatino LT Pro Light

Custom web font

The quick brown fox jumps over the lazy dog

Weights loaded (1)

400Typography sets the voice of a brand

CSS to use Palatino LT Pro Light

font-family: 'Palatino LT Pro Light', system-ui, -apple-system, Segoe UI, Roboto, sans-serif;

@font-face source

woff2https://www.nike.com/static/ncss/5.0/dotcom/fonts/PalatinoLTPro-Light.woff2

Get this font

Palatino LT Pro Light

Commercial

Looks like a custom or commercial web font. Try MyFonts for licensing.

Search for Palatino LT Pro Light

Free alternatives if you can't license Palatino LT Pro Light

InterGoogle Fonts

Safe, neutral free sans-serif that works in nearly any layout.

Open

ManropeGoogle Fonts

Slightly warmer humanist alternative.

Open

DM SansGoogle Fonts

Cleaner geometric sibling.

Open

Used by 0 selectors on the page

Neue Frutiger Arabic

Unknown source

The quick brown fox jumps over the lazy dog

Weights loaded (1)

400Typography sets the voice of a brand

CSS to use Neue Frutiger Arabic

font-family: 'Neue Frutiger Arabic', system-ui, -apple-system, Segoe UI, Roboto, sans-serif;

Get this font

Neue Frutiger Arabic

Commercial

Looks like a custom or commercial web font. Try MyFonts for licensing.

Search for Neue Frutiger Arabic

Free alternatives if you can't license Neue Frutiger Arabic

InterGoogle Fonts

Safe, neutral free sans-serif that works in nearly any layout.

Open

ManropeGoogle Fonts

Slightly warmer humanist alternative.

Open

DM SansGoogle Fonts

Cleaner geometric sibling.

Open

Used by 1 selector on the page

Helvetica Neue

Unknown source

The quick brown fox jumps over the lazy dog

Weights loaded (1)

400Typography sets the voice of a brand

CSS to use Helvetica Neue

font-family: 'Helvetica Neue', Georgia, 'Times New Roman', serif;

Get this font

Helvetica Neue

Commercial

Linotype / Monotype

Sold by Monotype. Helvetica Now is the modernised cut.

Get Helvetica Neue from Linotype / Monotype

Free alternatives if you can't license Helvetica Neue

InterGoogle Fonts

Free alternative explicitly tuned for UI.

Open

ManropeGoogle Fonts

Slightly warmer and more modern.

Open

Work SansGoogle Fonts

Neutral grotesque with similar bones.

Open

Used by 2 selectors on the page

How nike.com loads its fonts

Get Font Info inspected the homepage of nike.com and parsed 4 stylesheets totalling 219.7 KB. Inside those stylesheets we found 27 @font-face declarations — the rules a browser uses to download and register a custom typeface. The primary typefaces are served from mixed, and 40 CSS rules reference them across the page.

Check the font on a specific element

Open the live inspector and hover any text on nike.com to see the exact font, weight, size and line-height for that element.

Open live font inspector for nike.com

Frequently asked questions

Who designed Futura?

Futura was designed by Paul Renner, released in 1927. A geometric sans-serif from the Bauhaus era. Nike adopted Futura Extra Bold Condensed for Just Do It in 1988, and the typeface has anchored the brand's identity ever since.

Can I download Futura?

Not for free. Futura requires a commercial license from the foundry (https://www.myfonts.com/collections/futura-font). If you need a free option, Century Gothic, Avenir, Spartan are close substitutes.

What are free alternatives to Futura?

If you want a similar look without Futura, try Century Gothic, Avenir, Spartan, Sofia Pro. Century Gothic in particular is widely available and free on Google Fonts or under an open-source license.

What font does nike.com use?

nike.com uses Helvetica Now Text, nike-glyphs and Helvetica Now Text Medium as its primary typefaces. These fonts are loaded from a self-hosted webfont and an unknown source and applied across 40 CSS rules on the homepage.

Where does nike.com load its fonts from?

nike.com loads its fonts from a self-hosted webfont and an unknown source. Get Font Info detected 27 @font-face declarations across 4 stylesheets on the live page.

What weights of Helvetica Now Text does nike.com use?

nike.com loads Helvetica Now Text in 1 weight: 400. If you want to match the look, request the same weights from your font host so you only ship what's actually used.

Can I use the same font as nike.com on my website?

Yes — once you know the font name, you can load it from the same source. If Helvetica Now Text isn't a fit (licensing, weight selection, look-and-feel), close alternatives include Inter, Manrope and Work Sans. Use the CSS snippet on this page as a starting point.

Is the font on nike.com free to use?

These fonts are self-hosted webfonts. They may be licensed commercially from a type foundry, custom-made for the brand, or freely available — you would need to identify the typeface and check its license at the foundry.

See fonts used by other sites

Compare the typography on nike.com with how other well-known sites load and use their fonts.

What font does spotify.com use?What font does adidas.com use?What font does target.com use?What font does farfetch.com use?What font does casper.com use?What font does lonelyplanet.com use?

About this page

This page lists the fonts loaded by the homepage of nike.com. Get Font Info reads the live CSS — every @font-face rule, every font-family declaration — so you see the exact fonts the browser used, not an image-based guess.

More guides: find a font used on a website, identify fonts from a website, what typeface is this website using, or font checker.