What font does Tesla use?

Tesla uses Gotham for its brand and marketing typography, and a custom typeface for the Tesla wordmark itself.

Quick answer

Tesla uses Gotham for its brand and marketing typography, and a custom typeface for the Tesla wordmark itself.

Gotham

Commercial license required

A geometric sans-serif modelled on mid-twentieth-century New York signage. Tesla uses Gotham across marketing, the website, and product communications.

Designer: Tobias Frere-Jones
Released: 2000
Where Tesla uses it: Brand · Headlines · Body copy
License: Commercial license required from Hoefler&Co (now Monotype).

CSS to use Gotham

font-family: Gotham, system-ui, -apple-system, Segoe UI, Roboto, sans-serif;

Get Gotham

Free or accessible alternatives

MontserratProxima NovaSofia ProAvenir Next

Tesla wordmark

Custom / proprietary

The TESLA wordmark is custom lettering, not a complete typeface. The distinctive T is drawn to evoke a cross-section of an electric motor.

Designer: Roger O. Davies (custom drawing)
Where Tesla uses it: Logo
License: Trademarked. Not available as a font.

Free or accessible alternatives

Eurostile ExtendedBank GothicAldrich

Check the font on a specific element

Open the live inspector and hover any text on tesla.com to see the exact font, weight, size and line-height for that element.

Open live font inspector for tesla.com

Frequently asked questions

Who designed Gotham?

Gotham was designed by Tobias Frere-Jones, released in 2000. A geometric sans-serif modelled on mid-twentieth-century New York signage. Tesla uses Gotham across marketing, the website, and product communications.

Can I download Gotham?

Not for free. Gotham requires a commercial license from the foundry (https://www.monotype.com/fonts/gotham). If you need a free option, Montserrat, Proxima Nova, Sofia Pro are close substitutes.

What are free alternatives to Gotham?

If you want a similar look without Gotham, try Montserrat, Proxima Nova, Sofia Pro, Avenir Next. Montserrat in particular is widely available and free on Google Fonts or under an open-source license.

About this page

This page lists the fonts loaded by the homepage of tesla.com. Get Font Info reads the live CSS — every @font-face rule, every font-family declaration — so you see the exact fonts the browser used, not an image-based guess.

More guides: find a font used on a website, identify fonts from a website, what typeface is this website using, or font checker.