Apple uses the SF Pro family (San Francisco) across its website, marketing, and operating systems. It's a custom typeface designed in-house by Apple, replacing Helvetica Neue in 2015.
Quick answer
Apple uses the SF Pro family (San Francisco) across its website, marketing, and operating systems. It's a custom typeface designed in-house by Apple, replacing Helvetica Neue in 2015.
SF Pro
Free to download
A neo-grotesque sans-serif designed for legibility at every size from a watch face to a billboard. Variable optical sizes (SF Pro Display for large text, SF Pro Text for body) make it Apple's default voice across hardware, software, and the web.
Designer
Apple Inc.
Released
2015
Where Apple uses it
Brand · Headlines · Body copy · Product UI
License
Free to use in software designs targeting Apple platforms under Apple's font license. Not licensed for general web embedding on third-party sites.
Apple commissioned the original San Francisco from its in-house team led by Antonio Cavedoni, replacing Helvetica Neue (2013–2015) and Myriad before that.
Get Font Info inspected the homepage of apple.com and parsed 7 stylesheets totalling 630.8 KB. Inside those stylesheets we found 27 @font-face declarations — the rules a browser uses to download and register a custom typeface. The primary typefaces are served from mixed, and 500 CSS rules reference them across the page.
Check the font on a specific element
Open the live inspector and hover any text on apple.com to see the exact font, weight, size and line-height for that element.
SF Pro was designed by Apple Inc., released in 2015. A neo-grotesque sans-serif designed for legibility at every size from a watch face to a billboard. Variable optical sizes (SF Pro Display for large text, SF Pro Text for body) make it Apple's default voice across hardware, software, and the web.
Can I download SF Pro?
Yes — SF Pro is free to use under its open license. Download it from https://developer.apple.com/fonts/.
What are free alternatives to SF Pro?
If you want a similar look without SF Pro, try Inter, IBM Plex Sans, Helvetica Neue, Roboto. Inter in particular is widely available and free on Google Fonts or under an open-source license.
What font does apple.com use?
apple.com uses Apple Icons 100, Apple Icons 200 and Apple Icons 300 as its primary typefaces. These fonts are loaded from a self-hosted webfont and an unknown source and applied across 500 CSS rules on the homepage.
Where does apple.com load its fonts from?
apple.com loads its fonts from a self-hosted webfont and an unknown source. Get Font Info detected 27 @font-face declarations across 7 stylesheets on the live page.
What weights of Apple Icons 100 does apple.com use?
apple.com loads Apple Icons 100 in 9 weights: 100, 200, 300, 400, 500, 600, 700, 800, 900. If you want to match the look, request the same weights from your font host so you only ship what's actually used.
Can I use the same font as apple.com on my website?
Yes — once you know the font name, you can load it from the same source. If Apple Icons 100 isn't a fit (licensing, weight selection, look-and-feel), close alternatives include Inter, Manrope and DM Sans. Use the CSS snippet on this page as a starting point.
Is the font on apple.com free to use?
These fonts are self-hosted webfonts. They may be licensed commercially from a type foundry, custom-made for the brand, or freely available — you would need to identify the typeface and check its license at the foundry.
See fonts used by other sites
Compare the typography on apple.com with how other well-known sites load and use their fonts.
This page lists the fonts loaded by the homepage of apple.com. Get Font Info reads the live CSS — every @font-face rule, every font-family declaration — so you see the exact fonts the browser used, not an image-based guess.