Amazon uses Amazon Ember, a custom sans-serif designed in-house in 2014. It powers the Amazon website, the Kindle, the Echo show interface, and all consumer-facing brand expression.
Amazon uses Amazon Ember, a custom sans-serif designed in-house in 2014. It powers the Amazon website, the Kindle, the Echo show interface, and all consumer-facing brand expression.
A humanist sans-serif designed for legibility on screens of every size. Includes Ember Display for large headlines and Ember Mono for code/data UI.
Before Amazon Ember, Amazon used Verdana and then Arial across the site. The wordmark itself is custom lettering with the famous orange smile arrow.
The quick brown fox jumps over the lazy dog
font-family: Arial, system-ui, -apple-system, Segoe UI, Roboto, sans-serif;
Get Font Info inspected the homepage of amazon.com and parsed 0 stylesheets totalling 0 KB. No custom @font-face rules were declared, so the page is rendered with fonts already available on the visitor's device. The primary typeface is served from unknown source, and 1 CSS rule reference it across the page.
Open the live inspector and hover any text on amazon.com to see the exact font, weight, size and line-height for that element.
Open live font inspector for amazon.comAmazon Ember was designed by Amazon design team, released in 2014. A humanist sans-serif designed for legibility on screens of every size. Includes Ember Display for large headlines and Ember Mono for code/data UI.
No. Amazon Ember is proprietary to Amazon and isn't available for public licensing. The closest free or commercial alternatives are Inter, IBM Plex Sans, Source Sans 3.
If you want a similar look without Amazon Ember, try Inter, IBM Plex Sans, Source Sans 3, Noto Sans. Inter in particular is widely available and free on Google Fonts or under an open-source license.
amazon.com uses Arial as its primary typeface. This font is loaded from an unknown source and applied across 1 CSS rules on the homepage.
amazon.com loads its fonts from an unknown source. Get Font Info detected 0 @font-face declarations across 0 stylesheets on the live page.
amazon.com loads Arial without explicitly declaring weights — the browser picks the default Regular (400) and falls back to system rendering for bold and italic styles.
Yes — once you know the font name, you can load it from the same source. If Arial isn't a fit (licensing, weight selection, look-and-feel), close alternatives include Inter, DM Sans and Roboto. Use the CSS snippet on this page as a starting point.
These are system fonts shipped with the operating system. You can use them freely in CSS via the system font stack — they don't need to be loaded from a webfont host.
Compare the typography on amazon.com with how other well-known sites load and use their fonts.
This page lists the fonts loaded by the homepage of amazon.com. Get Font Info reads the live CSS — every @font-face rule, every font-family declaration — so you see the exact fonts the browser used, not an image-based guess.
More guides: find the font on any website, identify the typeface on a webpage, check what font a website is using, or URL font checker.